• Vegan Organic Natural Cruelty-free Dog Puppy Shampoo Eco-friendly Recyclable UK

    Clean dog. Clear conscience.

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Why Natural?

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About Us

As animal lovers and advocates for sustainable living, we were inspired to create our So Fresh So Clean Organic Dog Shampoo in answer to our own quest for an eco-friendly and truly natural product that would deliver results while working hand-in-hand with a dog's highly sensitive skin and coat.

So Fresh So Clean

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Wild For Dogs X Wild At Heart Charity Partner Eco Friendly Best Organic Dog Shampoo

Charity Partner

We are delighted to partner with the incredible Wild At Heart Foundation. £1 from every purchase goes towards their global dog rescue and education projects.

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